The Hub is a new kids channel added to Dish Network satellite service in the United States. This channel is owned jointly by Discovery Communications and the famous toy giant Hasbro Inc. This new channel is a family and children oriented network. It is launched primarily to replace the popular kids network named Discovery Kids of Discovery Communications.
The new channel deals with a number of series based on popular Hasbro properties such as Transformers, My Little Pony, Tonka and GIJoe and others. Also, well known series from Discovery Kids such as Adventure Camp, Flight 29 Down are also included by the new channel.
Launched on October 10th, 2010, The Hub has been acquisiting satisfactory number of viewers. As per recent researchers, The Hub averaged 59,000 viewers (in the 6-11 demographic) in its very first day. The new network has yet to cross a long distance to be one of the popular kids channel. It will have to exceed a number similar networks, already popular among the kids with their variety of shows. Some of such popular Kids network include Walt Disney Co's Disney Channel, Viacom Inc's Nickelodeon, Time Warner Inc's Cartoon Network and many more. Also, there are smaller kids channels such as Disney XD, Nicktoons, Teen Nick etc. But it is noticeable that The Hub is likely to beat these smaller kids network by its various shows and especially by the popular show "Family Game Night". This is an impressive kids show that is expected to attract a number of young fans.
Also, it is worth mentioning here that, there are many viewers who want Discovery Kids channel back. The "Trading Spaces: Boys V. Girls", "Saddle Club", "Bindi: The Jungle Girl" etc. were some of the prominent shows of the network.
However, The Hub is expected to rise in popularity soon. The president and CEO of this new network is Margaret Loesch. Loesch is an expert in children's entertainment with extensive background in animation. She had prominently run Fox Kids during the 1990s.
From explanation above, it can be assumed that the new channel called The Hub will drive home a number of interesting and exciting shows for kids. The joint effort of popular Discovery Kids and renown toy giant Hasbro Inc. will certainly be delivering some of the outstanding kids shows. Let us hope that we will access some of the best kids shows from the new network!